#AudienceAdvocate Ray Franklin knows this event was approved while STANDING in the back of the room with no audience. “Looks good to me.”

Unless EVERY meeting is dedicated to guaranteeing EVERY audience member has the same experience this will continue to happen.

When selling seats at an arena with a post blocking the view of the stage, the ticket will be lower in price and have RESTRICTED VIEW printed on the ticket.

This situation begins with site selection. Always look for high ceilings that will allow the ideal angle for hanging lights (the best is 45 degrees above the stage) and high screens. CHECK

The next step is the AV contractor responding to a client requesting a large video/graphic screen. CHECK

That is where this fell apart. The AV contractor had the option to tell the client, “In order for the screen to be at least 5’6″ off the floor, there may be an expense for different folding screen hardware and drapery.” OR the AV contractor didn’t bring it up. FAIL

The client likely depended on the AV contractor to bring up any issue that would affect EVERY audience member. Most clients are not aware of the laws of physics. FAIL

Share this diagram with anyone planning projection screens.

Ray Franklin, the #AudienceAdvocate and Presentation Coach consults with corporate, education, and venues on all aspects of event production.

Please re-post this to others who fall prey to poor event presentation planning.

Comments are welcome.